Clinging desperately to tradition is not a good thing. Your audience changes constantly; however, you must often strive to retain existing and bring in "the new". Respect is all about fanning the flames of tradition. Businesses are often surprised where it can take them. They can not only advise given their vast experience, but respect fully guide you in the right direction.
Change can be a little daunting to the risk averse. People simply don’t know what they don’t know. Having a highly experienced guide to lead you on this journey to change is key. Change should not be reckless and for the sake of it, but it should always be productive and encouraging of real growth. Creating an obsession to deliver this success is a brave cultural change that helps define The Hodson Way.