There will always be potential for growth and success within your business, significant potential that often lies hidden or dormant to those closest to the business itself. Hodson Consultants are world-leading experts in finding and growing that potential to provide real satisfaction for guest, golfer, customer and shareholder.
They specialise in guest facing relationships, be it hotels and golf resorts, sports management or customer relations within the travel and luxury goods sector. Only by their unique skills of guiding and inspiring individuals and their teams within that business can significant revenue and meaningful profit be delivered.
Being connected helps enormously. With their expansive network, meaningful collaborations can occur to generate opportunities never previously imagined.


Hodson takes a respectful approach to the traditions leisure industry (the founder being an individual who crafted his art within this tradition). However for success and growth to occur bravery must come into play. Bravery is nothing without delivery. A relentless drive to deliver real lasting growth. This is the Hodson Way.


Clinging desperately to tradition is not a good thing. Your audience changes constantly; however, you must often strive to retain existing and bring in "the new". Respect is all about fanning the flames of tradition. Businesses are often surprised where it can take them. They can not only advise given their vast experience, but respect fully guide you in the right direction.


Change can be a little daunting to the risk averse. People simply don’t know what they don’t know. Having a highly experienced guide to lead you on this journey to change is key. Change should not be reckless and for the sake of it, but it should always be productive and encouraging of real growth. Creating an obsession to deliver this success is a brave cultural change that helps define The Hodson Way.


There are countless individuals who will tell you what’s wrong, there are fewer with a plan. Those who can execute a successful plan are all too few. Once a direction of change is agreed, the collaboration begins, Hodson ensure this change lives and thrives in the hearts and minds of guest, player and key stakeholders.​


Hodson are expert in the sales journey, from finding, to retaining and referring. They understand current and future clientele needs and giving them not just what they're crying out for right now but something they've yet to realise they're going to love. Hodson thrive upon a real hands-on approach to your growth strategy.



Minds need to be galvanised for real effective change to occur. Hodson have decades of experience in leading teams to change. This is no dictatorial approach, moreover it requires skilful levels of engagement and empowerment to make sure the change sticks and promises are kept. A plan is nothing without effective on time delivery. You’ll need a highly engaged team for that, and globally experienced mentor to make it happen.


Before ground can be broken, teams recruited or brands built, you need to know the project will fly both commercially and operationally. Hodson are masters in tipping the balance of a go / no go status of a project or investment, advising on how to make it more viable, and frank enough to advise when the project should remain firmly on the drawing board, only when all avenues have been fully explored. Experience and innovation is paramount here.


Sometimes teams needs more. More talent, more breadth of experience, more mentoring, or skillsets unavailable within the current set up. Hodson offer this bespoke service on request. This highly targeted service is based lifelong connections and experience. Remember the needs of your business, whether current or future will often fall short without the right talent within your team. You need game-changers, not space fillers for your next appointment.


The sentiment of ‘this is the way things have always been’ is no longer valid. Using the extensive skillset and leadership of Hodson, you can create an effective plan. Optimising space, improving traffic flow, increasing visibility, or simply removing the barriers to purchase and interaction. Bravery comes into play here. Rest assured all recommendations are proposed to ensure growth, operational efficiency and future success.


Connections mean everything. The expansive experience of Hodson opens up a global rolodex of commercial growth possibilities. Whether it's linking up a private airline with a luxury car brand, bringing sponsors to sporting organisations or athletes, or high net worth individuals to resort locations, Hodson simply know the right people. This is The Hodson Way.


Once you’re on the road to success you need to know real commercial growth is on the way very soon. Hodson have a number of highly respected industry leaders who can aid with marketing plans, culture and talent management, course builders, and brand standards creators. Pooling in exclusive thought leaders into your project will ensure you’re in best possible position to leverage real commercial value.


Don’t just take our word for it. The following are current reviews of the The Hodson Way at play in their businesses.

I’ve known Daniel for many years as my go-to golf expert.

Having worked together in such an iconic brand as De Vere hotels, it has always been fantastic having someone with the wealth of knowledge, not just in the operational standards but within the commercial space.

His contribution to the wider groups performance has been invaluable. He is such a critical part of the team and brings with him a sense of fun and professionalism and the ability to engage teams and drive performance.
Kellie Rixon MBE
Rixon Associates
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Daniel has been at the heart of some of the game’s most innovative and successful golf memberships in recent times, which is testament to his foresight and strategic thinking.

He has a fantastic understanding of the golf and leisure industry, which has enabled him to create new product offerings which have re-written how aspects of golf management operate.

Above all, he takes a professional and personal pride in gaining the best results from his team, and for his clients, and is a fantastic partner for investors in the game.
Executive Director
Performance 54
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Daniel have been operating at the sharp end of the golf industry for more than 20 years and have played a significant role in helping a number of reputable golf businesses to drive revenues and build their market share during that time.

Having worked on both the retail and trade side of the industry they have developed a deep and far reaching understanding of the golf market and have used this knowledge to great effect, at the same time developing excellent relationships with golf industry professionals at every level of the sport.
Ryder Cup
Commercial Director
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I have had the good fortune to know Hodson for over fifteen years. In this time I have worked closely with them on many occasions whilst the founder has held significant positions of responsibility within the golf industry. Hodson have amassed a wealth of experience related to the golf business ranging from running one of the largest golf groups in Europe to setting up an entirely new high-end golf club.

They have the ability to form high calibre teams around them and achieve exceptional results. Extremely well respected and known throughout the industry I would not hesitate to recommend The Hodson Way.
Kevin HArt
Sales Director, ClubCar
Europe and The Middle East
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I’ve known Hodson for more than 10 years as associates and fellow charity fund-raisers (Battle Back Golf). I’ve worked alongside them since 2012 on the planning of landfill projects for De Vere Venues and in relation to specialist consultancy and golf club management advice at a number of private members golf clubs where I advise.

At these clubs, they have provided my clients with imaginative, thought-provoking and highly individual profit-making advice that other consultants have previously failed to identify or offer.
Jonathan Gaunt
Founder Gaunt Design,
Senior Golf course Architect
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During my time with the PGA I worked closely with Daniel in the staging of significant golf tournaments including one of the European Senior Tour’s flagship events.

Daniel demonstrated a relentless drive to provide value for his employer through a tremendous attention to detail and commercial focus. His desire to ensure the tournaments were as good as they could be was reflected by all of his operational team, which was testament to his excellent leadership skills.
Jim Croxton
Chief Executive Officer
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Contact Us

Daniel Hodson

Daniel Hodson


7 Harthill, Kingsmead, Cheshire CW9 8UU

+44 7971 211 691